Conceptual sketches, ideation, and styling exercises. Both analog techniques (pencils, markers, and chalk) as well as digital software (Sketchbook Pro, Photoshop, Painter) were used.
Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design makes a product understandable.
Good design is unobtrusive.
Good design is honest.
Good design is long-lasting.
Good design is thorough down to the last detail.
Good design is environmentally friendly.
Good design is as little design as possible.
-Dieter Rams